How a Global Sportswear Brand Traded Cumbersome Systems for Streamlined Threat Intelligence Operations

The Challenge

A globally renowned sportswear company, tasked with safeguarding more than 79,000 employees, faced mounting challenges: outdated manual processes, disconnected systems, and an ever-evolving threat landscape. To overcome these obstacles and strengthen its defenses, the company sought a more effective way to operationalize threat intelligence and modernize cybersecurity operations.

The Solution

The organization grappled with inefficient, manual threat intelligence workflows, an overwhelming volume of alerts from disjointed tools, and difficulty scaling security operations.

Dataminr addressed these challenges by introducing advanced automation, streamlined alert triage, proactive threat detection, and seamless integrations with existing security tools. These capabilities eliminated inefficiencies, reduced noise, improved accuracy, and empowered the security team to operate more strategically.

The Outcome

The impact was significant. The company achieved a 100% reduction in false positives, dramatically boosting analyst productivity. Mean time to detect (MTTD) and mean time to respond (MTTR) were significantly reduced, enabling the team to identify and mitigate threats faster and more effectively.

By operationalizing threat intelligence and integrating critical security technologies such as SIEM and EDR platforms, the organization scaled its cyber defense, reduced risk, and improved collaboration across teams.