The Impact of Live Journalism on Media Revenue Strategy

Dataminr commissioned Mather Economics to determine the business value of live journalism and how it is a key component of revenue growth. The report found that live journalism is essential to the success of both subscription-based and advertising-supported media.

In this report, you will learn: 

• Seven key ways your organization can keep audiences engaged longer
• How to leverage user data in real time to identify the most engaged customers
• How to convert engagement to loyalty and convert that loyalty into revenue