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How to Maintain Control in the Speed of ‘Now’ – and Turn Social to Your Advantage

September 10, 2018 | Marketing Tech | A brand’s success stands or falls on its public perception. There is a direct correlation between the trust that customers and the general public have in a brand and its overall profits. Social media has revolutionized not only the way that brands engage with customers and the public at large, but also the way that they operate and succeed... or fail.

Jonathan Barrett, Dataminr's Managing Director of EMEA Sales, discuses how social media can be an invaluable asset to public relations, crisis communications and security professionals.

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