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How Social Data Can Help You Manage Brand Risk During the Summer of Sport

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July 11, 2018 | NetImperative | As millions, if not billions, of eyeballs focus on the World Cup, brands have prepared campaigns to catch the public’s attention. But done wrong – the fallout from having a marketing crisis on the world stage can do years of damage in just a few moments.

Jonathan Barrett, Managing Director, EMEA, Dataminr looks at why monitoring social media is vital for brands looking to capitalize on the World Cup from a brand awareness perspective.

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