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The Impact of Live Journalism on Media Revenue Strategy

Dataminr commissioned Mather Economics to determine the business value of live journalism and how it is a key component of revenue growth. The report found that live journalism is essential to the success of both subscription-based and advertising-supported media.

In this report, you will learn: 

  • Seven key ways your organization can keep audiences engaged longer
  • How to leverage user data in real time to identify the most engaged customers
  • How to convert engagement to loyalty and convert that loyalty into revenue


Dataminr supports the world's leading newsrooms

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