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Crisis Management for Aviation

March 28, 2019 | International Travel & Health Insurance Journal | Aviation industry communications teams are often given the difficult task of communicating clearly and efficiently with disgruntled customers whose travel plans are disrupted. For those who must deal with these issues, social media is often seen as an adversary. However, with the right approach, social media can become a useful tool for aviation professionals hoping to manage crises and keep customers happy.

 

Jonathan Barrett, Managing Director, Europe at Dataminr, highlights how the aviation industry can better manage its approach to communications when crises inevitably occur.

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