Social media has fully infiltrated the business world. For marketers, this means the work never stops—there is no lull between campaigns, to evaluate and plan the next. Instead, every element of branding—planning, creating, communicating, and analyzing, in addition to reputation building and managing customer response—happens concurrently and continuously.
How are marketers supposed to respond to the constant pendulum swing of social media? Real-time alerts are critical in understanding the conversation that's relevant to your brand, and they let you harness the power of social media amidst a continually shifting landscape.
To learn more, download the webinar below, "Using Social Media's Perpetual Motion for Branding," hosted by Dataminr's Nicholas Holder.