Reporting on local news can be a highly competitive business, with multiple news organizations all covering the same ground and chasing many of the same stories at the same time. When a local story breaks, expectations are high that you’ll be able to rely on your sources to surface important developments quickly. But keeping an eye on social media feeds and wire services can be a drain on your time and resources, and with so many competing news outfits all fighting to be first to the local story, precious minutes can make a big difference.
Dataminr gives journalists a powerful tool to uncover local stories, providing a rapid-fire look at eyewitness accounts and important local influencer coverage, all in real time. But speed isn’t just important when it comes to surfacing a local story. It’s also critical for investigating developing facets of a story and uncovering new participants and experts who can add perspective and depth to the story. Even when events break nearby, it’s not always easy to get to a neighborhood location to investigate or interview people, much less spend a whole day crisscrossing the city to chase leads. With Dataminr, journalists can reach deeply into the community right from their desks, honing in on the social chatter that matters most and narrowing down the scope or number of people they need to follow up with.
Local news coverage is also a highly people-centric activity. The people you’re reporting on have a direct impact on their local communities or neighborhoods, and a local audience often has a personal stake in what’s going on. Dataminr allows you to follow immediate social media updates of community leaders, law enforcement officials and other key influencers and organizations to keep a pulse on what’s happening on the local scene. You’ll be able to cover significant ground, dig deeply on the personal impact of news, and have the ability to follow up on related local stories that might be connected, giving you a contextual advantage.
Dataminr helps you source developing events at greater scale, giving you more time to incorporate a local angle, get commentary from important local contacts, and craft a story with the right local ingredients that make it must-read or must-see content for your audience. Local reporting often takes a deeper and more personal look at what’s transpiring. When you have more local sources that can express real emotion involved with a local event, you’ll have the context to share that extra dimension and quality in your reporting.
Modern newsroom tools like Dataminr have never been more critical for journalists who aim to excel at reporting the local news. As you build out your newsroom technology stack, remember that real-time alerts can give you a tangible competitive advantage in local news reporting, and provide you with the leverage to satisfy ever-more-demanding local news audiences.