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When we look at the tech stack of top newsrooms, Slack increasingly plays a role in facilitating communication across teams and fast coverage of breaking events. Editors are integrating newsgathering and content distribution services into Slack so that it’s the one stop for pitching, producing, updating and measuring the reach of stories.
The unified command center Slack provides plays an increasingly important role for media organizations that are often coordinating coverage across desks in the newsroom, journalists in the field and other remote resources like freelancers and affiliate partners.
Leading broadcast, print and digital-native newsrooms are integrating Dataminr alerts into Slack to collaborate on covering breaking and feature stories.
In early 2017, Dataminr became a platform partner of Slack Enterprise Grid, and since the launch, more than half of Dataminr’s news clients have integrated alerts into Slack. Here’s how four leading newsrooms are taking advantage of this integration.
NEW YORK POST / PAGE SIX
To accelerate the newsgathering process, the New York Post’s newsroom integrated Dataminr alerts into dedicated Slack channels for Breaking News, Business, and Sports to keep the Post’s editorial staff ahead of the news cycle. And a Slack channel for Entertainment stories alerts the Page Six editorial team to breaking celebrity news and pre-viral stories as they emerge.
“Dataminr has been an incredibly valuable breaking news alert tool for our newsroom,” said Remy Stern, Chief Digital Officer, New York Post. “We often find breaking news before other outlets with Dataminr, and this speed gives us a competitive advantage."
The Slack integration ensures the entire team is aware of breaking stories as they happen and removes the need to share alerts, cutting down on production time. Read the full New York Post case study.
HuffPost was early to integrate Dataminr alerts in Slack, allowing its large and distributed team to have a newsgathering conversations about the alerts as they came in.
HuffPost creates event-based channels when a breaking story meets a certain threshold for coverage. Journalists are creating these Slack channels both when the event is on the editorial calendar, such as the Oscars, Super Bowl or Winter Olympics, and for breaking stories like the shooting in Las Vegas and the terror attack in Barcelona. The news editor creates a dedicated Slack channel, then customizes the Dataminr account by location and topic so the team covering the story doesn’t miss a critical update.
“Dataminr’s Slack integration is indispensable for us at The Huffington Post,” said Ethan Klapper, Global Social Media Editor at HuffPost. “We’ve created channels for different news events and coverage areas, and are able to discuss alerts as they flow in. It’s a great way to collaborate in real time with HuffPost’s hundreds of journalists around the world.” Read more at Poynter.org.
As an early beta partner of Dataminr for News, USA TODAY was one of the first newsrooms to incorporate Dataminr alerts into the newsgathering process. Today USA TODAY’s journalists receive Dataminr alerts via mobile push notifications, email, TweetDeck and Slack.
“We jumped on the chance to integrate Dataminr alerts into Slack when it first launched, and now have journalists across many desks and regions accessing breaking news alerts through Slack,” said Mary Nahorniak, Deputy Managing Editor for Digital at USA TODAY. “Our topical channels are set up to receive Dataminr alerts specific to coverage areas including Breaking News, Sports, and National News.”
“Dataminr is an essential tool for our digital team, for our breaking news team and for most of our reporters around the newsroom,” she said in an August 2016 interview with the National Press Foundation.
Integrating Dataminr alerts into a dedicated Slack channel allows Getty’s editorial team to monitor and act quickly on breaking news stories.
“All of the picture desk editors and the news editors in New York have access to the Dataminr Slack channel,” said Pancho Bernasconi, Vice President of News at Getty Images. “When news breaks, the location tags that appear with the alert in the Slack channel are really helpful to us to pinpoint where we need to send our photojournalists.”
When an editor sees an alert that is important for Getty to cover, they immediately alert the assignment editors via Slack, phone or email. Read the full Getty Images case study.
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