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FIFA World Cup 2018: Marketers, don’t get caught on the break

June 26, 2018 | Marketing Gazette | An event of such scale as the World Cup is a magnet for international audiences – watching on TV, streaming online and discussing the action live on social media. This means sponsorship and advertising opportunities for brands are of high value and in high demand. Months in advance, brands are vying for the best slots that will provide the most eyeballs during the World Cup, across all devices and platforms. If done right, a brand can be the talk of the tournament. But done wrong, the fall out from having millions of eyes on a brand’s failed marketing can be business destroying.

Dataminr's Jonathan Barrett, Managing Director for EMEA, explains how social media can keep your brand in safe hands during the World Cup.

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