July 2, 2018 | Fourth Source | The World Cup is a magnet for international audiences, with millions already tuning in to watch it on TV, streaming games online and discussing the action live on social media. This means sponsorship and advertising opportunities around the games are highly desirable. If done well, a brand can be the talk of the tournament with its clever marketing campaign. However, done wrong and the fall out from having millions of eyes on said campaign can destroy reputations and ruin businesses.
Dataminr's Jonathan Barrett, Managing Director for EMEA, explains how brands can protect themselves and manage a successful marketing campaign around big events like the World Cup.