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Asset Protection in the Aviation Industry

July 27, 2018 | Airport World | In recent years, the aviation industry has felt the profound impact that social media can have on customer service, safety and brand reputation. From viral videos like the live streamed video taken from inside the Southwest Airlines flight during its emergency landing after an engine failure, to on-the-go Twitter complaints about poor service or delays; social media has become the go-to source for venting frustrations, sharing anecdotes and addressing brands directly.

Jonathan Barrett, Dataminr’s managing director for Europe, discusses the importance of information conveyed by social media and how it can help airports protect their brands and customers.

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