Now more than ever, a brand safety crisis is a major concern for most marketers. With the ever-growing prevalence of social media, it’s impossible for your brand to escape the scrutiny that constantly occurs online. Dataminr hosted a webinar with The Drum on the best practices on staying ahead of a brand safety crisis.
Brand safety wasn’t always a concern for marketers, but now it’s an important part of any organization’s brand communications plan. The "5 Ways to Stay Ahead of Brand Safety Crisis" webinar looks at how to catch a brand safety crisis before it escalates by examining the utility of social media in staying ahead of brand crises, and how other brands have acted once a problem has been identified.