On January 8th, 2018, the Huffington Post France Tweeted an image of an H&M product detail page for the U.K. market. The image showed a young black model in a sweatshirt that read: "Coolest Monkey in the Jungle." Dataminr alerted clients to the tweet before it went viral. Many on social media reacted with outrage to the image and called to boycott the brand. The controversy caught the attention of celebrities, including The Weeknd, who cut ties with H&M. In South Africa, H&M stores were shuttered after being vandalized. Dataminr alerted clients to the story and provided updates throughout the controversy.